I will be the first to admit that the main newspaper I pick up is my local paper. There are often great stories about upcoming events and things that have taken place in our community. Of course, one of the most entertaining sections of the paper is the Sheriff's Report. I also catch "news" headlines in a variety of place: Facebook, Twitter, Fox News, CNN, newsletters and such. I am always surprised how there can be so many different stories about the same situation, event or trend. What makes one person see something in a completely different way than another. I have decided that it come down to a few basic principles:
* personal experiences
* personal beliefs
* effort into unfolding the truth
Headlines drive me crazy... but there are some fabulous writers and marketers out there! They do their job well. As a mom, farmer, wife of a farmer and a life long learner I am always seeking out new information. I want to make sure that I am making the right choices for my family and for ensuring quality process and product on our farm. All decisions are generally well thought out, some just come a little easier than others. Somethings are complicated and others are not.
I too fall victim to the big bold letters and catchy three to six line phrases that often send our brains spinning and into defense mode. My only resolution to the talented media and marketing experts is to simply ASK QUESTIONS. Have questions about food or things we do in farming and ranching? Ask those who work in those areas each day. If we don't have the knowledge in the area you ask about we will help you connect with people who do!